Ideas for the exclusive program of Arturo Calle, a widely recognized brand of menswear. The program was intended to offer special services to some clients, such as custom-made dresses, laundry services, delivery, among others.
Name and slogan of the program: ACCESS. Get in and feel the difference.
Campaign with different pieces in different media communicating each of the benefits. For example, the following one show the tailor-made dresses benefit.
Text: It is better to have tailor-made clothing than choosing between sizes S, M or L.
Welcome to ACCESS. Get in and feel the difference.
It is better to enjoy insurance for your clothes than to stop using them for some damage.
Welcome to ACCESS. Get in and feel the difference.
